In today’s competitive hospitality and luxury landscape, delivering an unforgettable guest experience goes beyond the basics. Technology is playing a pivotal role—streamlining check-ins, offering personalised recommendations, and even using AI to anticipate guest needs.
Hotels are increasingly using AI to create more seamless, personalised stays. By analysing data from past visits, preferences, booking behaviour, and even social media, AI can predict guest needs—from ideal room temperature to spa bookings. These insights extend into print as well, enabling the creation of personalised welcome letters, menus, local guides, and offers. When combined with digital printing, these materials can be produced quickly and cost-effectively, enhancing the guest journey from check-in onward.
Leading hotel brands are already embracing this tech-forward approach. Hilton’s AI-powered chatbot “Connie” offers tailored recommendations and guest support. Marriott uses AI in its app to suggest dining, activities, and services. The Cosmopolitan of Las Vegas features “Rose,” a chatbot that delivers curated guest experiences. These tools reflect a shift toward smarter, more customised hospitality.
When done right, tactile print pieces can bridge the gap between a good experience and a great one. A beautifully textured card, a foil-embossed invitation, or an elegantly designed menu can do more than just inform—they can influence. Whether it’s prompting an additional spa treatment booking or encouraging a guest to return, the power of touch can be a game-changer.
Here are 5 tips for luxury brands to make the most of print in their guest experience strategy:
- Think Finishes – Use foil, embossing, and letterpress to evoke sophistication.
- Think Paper – Choose uncoated, textured stocks that feel premium to the touch.
- Think Connection – Every printed item should lead to another premium experience.
- Think Exclusivity – Offer tailored promotions or private access that feels elite.
- Think Less Is More – Clean, minimalist design enhances perception of quality.
Ultimately, combining modern technology with thoughtfully crafted print creates a seamless and elevated guest journey—one that delights in the moment and lingers in memory.
